With a passion for anticipating trends and appealing to consumer sensibilities, Caroline and Abby recognized the growing need for innovation and invention in the world of scent and so…ScentInvent™ Technologies was born.
It combines Caroline’s extensive beauty, scent and sensory marketing expertise with Abby’s digital media prowess for spotting fashion, beauty and lifestyle trends via her illustrious career as an executive producer.
Abby Wallach is an award-winning entrepreneur, executive producer and digital media expert. She has held executive positions at Showtime Networks Inc., and Nederlander Television and Film. She was the co-founder of Beautiful Stranger.tv, the first online media brand connecting content and commerce and is the executive director of Fashion Week Brooklyn. Remodista, a social think tank for retail disruption has nominated Abby as one of the top Women 2 Watch in Global Retail Disruption from 2016-2018. She won the innovation award for retail disruption in 2017. Abby has been featured as an Entrepreneur of the Week by Rebecca Jarvis, ABC News and is currently a co-host of the Beauty Is Your Business Podcast by Mouth Media.
Caroline is a beauty expert, entrepreneur and award-winning executive. Some of her recent awards include; a Fashion Group International, Entrepreneur of the Year Award, Recipient of the Beyond Beauty Award, WWD Beauty Biz New Product Launch of the Year Award, Woman of the Future Award, Beauty Honoree and Fashion Group International Rising Star Nominee, Caroline has held executive level positions at Clarins, Prada Beauty, Lancaster Group, Lancome, Estee Lauder and Chanel. Her most recent position has been as CEO of Scent Marketing.